How to avoid an Amazon Prime Day 2021 fail Amazon Prime Day 2021

Amazon Prime day is happening very soon – the 21-22 June, in fact. So, it’s time to start considering how to make the most of the two-day bargain-filled event. Prime Day means deals galore on Amazon hardware and smart home products (that’s a given) and, if previous years are anything to go by, there will also be discounts on software, laptops, accessories and a wide range of consumer electronics as well.

Not sure what we’re on about? Well, Prime Day is much like Black Friday, but with a different focus. Placed before the holiday season, Black Friday is mostly about buying gifts for other people whereas Amazon Prime Day is the time to buy things for yourself (hurrah!). This is excellent for creatives, as it means money off items you actually want or need to buy. 

But the event does come with potential pitfalls to watch out for. Like with any big sales event, There Be Dragons. This guide explains how to put their (Kindle) fires out.

To keep abreast of the best deals, bookmark our Amazon Prime Day post – and, for more specific products, our Apple Amazon Prime day post, too. These will be regularly updated with our pick of the most brilliant deals available. (Still don’t have Prime? See the deal we’ve found below.)

01. Remember to cancel your Prime account

We keep our Prime membership all year round, but if you’re only signing up for Prime Day so you can access the Prime Day deals then make sure you cancel again before the 30 day free trial period is up. If you forget, congratulations! You’ve just dropped more on a Prime membership than you may have saved on Prime Day itself.

02. Look out for the deals

Many of Amazon’s deals are time-limited or have limited stocks available, so make sure you set a reminder for the ones you really don’t want to miss. When they’re gone, they’re gone. Mostly. But sometimes you get a second chance. 

Did somebody say ‘wait list’?

03. Use the wait list

That must-have lightning deal you forgot about may appear to be sold out, but just like in a real shop, a sale isn’t a sale until it goes through the checkout and the retailer gets paid. That means it’s worth joining the wait list on any deals you’ve missed. The wait list isn’t always available but when it is, it could mean you get the product when someone else changes their mind.

04. Check around for better deals

What may appear to be a massive discount on the RRP could just be the same price everybody else is charging. Use to check, and don’t forget eBay either: it’s packed with retailers who may have better deals.

05. Consider if Amazon’s deal is a good one is your friend here. It enables you to see a particular Amazon products’ price history to make sure the deal really is a deal. Some product prices vary wildly over time, and if the product you’re looking at is one of them then there’s a lot less urgency: if you could use the same money better elsewhere, you can use it elsewhere and be confident the price will come back down again soon.

06. Do your homework

It’s really important to plan ahead for big events such as Prime Day. For example, if you want to buy a particular kind of product, what’s the going rate for it? What specs do you really care about? That laptop isn’t a great deal if the graphics card isn’t what you need; that iPod touch may not be such a bargain if it’s the recently replaced model, which uses a four-year-old processor. Check out our range of buying guides, such as our guide to the best computers for graphic design and the best graphics cards to get some advice.

07. Pay attention to other retailers

One of the reasons Amazon started Prime Day was because competition was making it harder and harder to stand out during Black Friday Super Bargain Enorm-Deals Week, or whatever Amazon’s calling it this year. It was a cunning plan, but the thing about enormous annual sales events that you have to announce in advance is that other retailers can do their own discounting to compete with you. Which is exactly what the big-name retailers have started to do on and around Prime Day.

08. Buy stuff you actually need

Just because it’s cheaper doesn’t mean you need it, and if you don’t need it then it doesn’t matter how good a deal it is. We still haven’t unwrapped the wireless headphones we bought last Prime Day. Had we waited, we’d have seen their price get even lower. Or we’d have realised that we didn’t actually need them in the first place.

09. Believe in the potential

Not all the deals on offer will be exciting. But that doesn’t mean there aren’t going to be deals worth getting excited about. If you’re considering any kind of hardware purchase, or if you just need to stock up on coloured pens, it’s worth hanging on to see whether Prime Day will make it cheaper. 

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