Black Friday 2021 and Cyber Monday 2021 are still some way off yet, but if you’re planning on investing in, well, pretty much anything new this year, it’s worth knowing when the biggest retail event in the calendar is happening and what you can expect. 

The biggest sales events of the year are coming up in November, and if Black Friday 2021 follows in last year’s footsteps, it’s well worth preparing for. Based on past editions, we expect to see some incredible offers on everything from the best Nintendo Switch deals and Apple deals to huge savings on Adobe software and massive drawing tablet discounts.

How can you get the best deals this Black Friday? The best way is to be prepared. Below we outline everything you need to know now to make ensure your strategy for Black Friday 2021 pays off. Of course, we can’t yet predict exactly what each retailer has planned yet (though you’ll find out here first when the prices are released), but we can offer some idea of what to expect.

When is Black Friday 2021?

Black Friday traditionally starts the weekend after Thanksgiving in the US. That means that Black Friday 2021 falls on 26 November. Cyber Monday follows right on its heels just three days later on Monday 29 November. 

Those are the “technical” dates at least. The reality is that in the last couple of years, retailers have been anticipating the hype and starting Black Friday sales before the day itself. Some have even gone as far as to run deals through most of November, turning the sale into a much longer retail event. We don’t expect this year to be any different, although we still expect that the majority of retailers will save their most exciting deals of all for the official Black Friday weekend.

Black Friday and Cyber Monday 2021: What deals can we expect?

The deals we saw during Black Friday and Cyber Monday 2020 were among some of the best we’ve seen since Creative Bloq started covering the retail event. While usually retailers offer older models at discounted prices, this year we saw amazing offers on some recently released products, including Apple’s new M1 MacBook Pro and MacBook Air laptops. 

We also saw Adobe knock an impressive 20% off it’s Creative Cloud suite, and some games console offers, including some unbeatable Nintendo Switch deals, in the both the UK and US, which were hard to argue with. Based on previous years, Black Friday 2021 will see deals on a whole range of items, including top tech, creative software, furniture and home essentials. 

If you’re planning on investing in any major tech or large appliances this year but aren’t in any major hurry, it may serve you well to hold off until Black Friday 2021 prices have been revealed. There really is something for everyone during this dedicated weekend of sales, so no matter what sort of deal you’re looking for, you’re sure to find something of interest. 

That said, there may be some limitations on this year’s Black Friday and Cyber Monday events due to the current global supply problems. Chips in particular are in short supply, causing distribution problems for a lot of tech products. With less supply overall, and customers unable to get their hands on many items they want, retailers may be less likely to offer big deals on some tech products.

Black Friday and Cyber Monday 2021: How to find the best deals

With so many retailers participating, and so many products offered at reduced prices, how can you make sure you find the best bargains? And how can be sure that it really is a bargain that you’re getting? These are our tips for a successful Black Friday 2021 strategy.

First off, bookmark this page! We don’t have much in the way of deals here yet because the sales haven’t begun, but as soon as the Black Friday 2021 and Cyber Monday 2021 deals start rolling in, we’ll be linking to the very best deals right here on this page. That saves you from having to scour dozens of different retailers’ sites, and potentially thousands of different products to find the deals that are really worth snapping up.

Another good idea is to start thinking about exactly what you’re interested in buying. That way you can start tracking the price now and you’ll know a genuinely good deal when you see one. You can also start checking which retailers stock the products you’re after. That way you’ll know exactly where to check when the sales start rolling (see below for our list of retailers to watch on Black Friday).

Black Friday 2021 sales: Retailers to watch

As we mentioned above, most major retailers across the globe get involved with the Black Friday and Cyber Monday sales each year. We won’t know for sure which of these will definitely participate this year until closer to the date, but for reference, here is a list of the retailers who offered some of the biggest and best deals in 2020.

We can be fairly confident that they’ll be taking part again this year, and we’ll be linking directly to their best deals on this very page as soon as they start appearing.

Does Apple have Black Friday deals?

Yes, it usually does – but not in the way you might hope. Apple does join in but rather than offering discounts on its devices, it usually offers gift cards. If you spend money at the Apple store, you get a gift card to redeem at the Apple store at a later date. 

Last year, you could get up to $200 / £160, but you had to buy a MacBook to get the top gift card. It’s a welcome bonus, but not the same as a saving on the device you wanted to buy. As a result, if you’re looking for an Apple Black Friday discount, you’re generally better off looking at other retailers that sell Apple products (see above) rather than heading directly to Apple itself. 

To make things easier for you, we also have a dedicated page where we’ll be highlighting all the best Apple Black Friday deals.

Read more: 

Creative Bloq Design