The decade of the 1970s was in many ways a continuation of the late 1960s with respect to social trends.

Fashions in the 1970s reflected the social attitude of the decade: traditionalism was out, self-expression was in. Choice, personality, and comfort were the fashion hallmarks of the 1970s for women. For men, work wear was replaced by sportswear; leisure was the key. And for youth, the only fashion was antifashion.

These cool photos from Håkan Uragård that show lifestyle of young people in Sweden in the early 1970s.

More: Flickr h/t: vintag.es









































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