Amazon’s been offering discounts on the Apple Watch Series 7 fairly regularly over the last few months – often cutting the price by as much as $70. That’s surprising in itself considering the best Apple Watch yet is less than 10 months old. But now it’s cut the price even further on certain colours, with up to $115 off, taking the Apple Watch 7 to a record low of just $284 for the 41mm GPS model in green (opens in new tab) and $314 for the 45mm version (opens in new tab). That’s 29% off the former and 27% off the larger version.

There are savings on other colours too, with $80 off the 41mm Watch in Midnight (opens in new tab). And good news for those in the UK. Amazon hasn’t been offering many Apple Watch 7 deals on the other side of the Atlantic, but right now it has £50 off the 41mm in green (now £309) (opens in new tab). And £10 off some other colours.

What’s perhaps most surprising is that this deal comes ahead of Amazon Prime Day and is open to everyone, not just Prime subscription members. Perhaps we’ll see better prices across more colours during Prime Day itself. If we do, you’ll hear about it here, because we’ve already started tracking all the Apple Prime Day deals (opens in new tab) – take a look because we already have links to the best early deals.

The best Apple Watch Pre-Prime Day deal in the US

The best Apple Watch Pre-Prime Day deal in the UK

You can keep up to date with the best deals in our regular round up on the best Apple Watch Series 7 price. Make sure you also see our guide to the best smartwatch deals, or see more deals in your area below.

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